I’m a results-driven Senior Social Media Strategist who is passionate about content, community, and creativity. For more than a decade, I have worked in marketing and communications, specializing in social media strategy, influencer partnerships, and campaigns. I have worked with global and national brands to execute campaigns and content strategies that align with business priorities and have measurable impact.
Areas of Expertise
Social Media Strategy
Campaign Management
Influencer Engagements
Paid Social Campaigns
Measurement and Reporting
Projects
A global influencer program.
An award-winning podcast.
A full-funnel, influencer-driven YouTube content campaign.
A TikTok channel launch.
Content has the power to build brands, shape perceptions, educate, inform, and inspire communities, but most importantly, drive business results.
Community is everything. In order to be effective on social media, you need to show up authentically and add value to the customer communities you're targetting and engaging with. Part of that is engaging in authentic influencer partnerships.
Results speak for themselves, but numbers really help. Setting a goal, attainable KPIs, and a plan for measurement is incredibly important at the outset of any campaign.
Philosophy